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Day Trip from Fes to Chefchaouen. Chefchaouen or Chaouen, as it is often called by Moroccans, is a popular tourist destination because of its proximity to Tangier and the Spanish enclave of Ceuta. The name refers to the shape of the mountain tops above the town, that look like the two horns (chaoua) of a goat. “Chef Chaouen” derives from the Berber word for horns, chawen. There are approximately two hundred hotels catering to the summer influx of European tourists. One distinction possessed by Chefchaouen is its blue-rinsed houses and buildings.
Chefchaouen is a popular shopping destination as well, as it offers many native handicrafts that are not available elsewhere in Morocco, such as wool garments and woven blankets. The goat cheese native to the area is also popular with tourists.